Tech-savvy Indian youngsters in major cities are spending at least two hours a day to stay in touch with others through social networking websites like Facebook, Twitter and Orkut, a new study has discovered.
The “Social Media” survey by Indiabiz News & Research Services (INRS) also found that about 30 % of the youngsters access networking sites from their mobile phones rather than sitting before computers, an indication of how the generation next is taking advantage of the ever-converging technology and communication space.
Among the popular social networking sites, Facebook came forth as the most sought after website for the youngsters, while LinkedIn is the second most popular site, according to the survey carried out in major cities such as Delhi, Mumbai, Kolkata, Chennai and Bangalore.
When asked about their favourite networking site, many of them preferred Facebook while about 45.8 % voted in favour of LinkedIn, over 36 % voted for video-sharing website YouTube and 29.6 % said they liked Twitter.
The survey attributed the growing popularity of LinkedIn to business networking.
It discovered that about 37 % of the respondents fall in the age bracket of 26-30 and almost 35 % of them are professionals with mid-level jobs.
“Perhaps, that explains the importance of LinkedIn, a business networking platform that helps its users in building contacts and connections related to jobs and business opportunity.” the INRS study said.
However, the popularity of micro-blogging site Twitter seems to be restricted to celebrities — mostly from the film and entertainment industry.
According to a recent survey by audience traffic and demographics research firm Vizisense, Facebook has around eight million users in India, while professional networking site LinkedIn boasts a subscriber base of six million in India.
Another similar survey by research firm Nielsen had claimed that about 70 % of social media users in India identify.
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